Why your HelloFresh reviews matter December 2, 2019

by Toby Eat

Say ‘hello’ to the dream team behind your HelloFresh dinners. From left to right there’s Sophie, Paddy, Bec and Helen. Between them, they have many years of experience in recipe development, food styling and recipe writing. 

While they love being in the kitchen, cooking up a storm, nothing makes thess cooking machines happier than hearing from you! Yes, our HelloFresh customers! That’s right, we’re spilling the beans on how our culinary team creates top-rated recipes every week. Read on, to get a taste of why your feedback is so important.

Step 1: Recipe Development 

Our Recipe Developers (pictured above) use customer feedback and ratings to better understand your food preferences like what kinds of veggies, carbs and spices you like in combination with chicken or beef and so on. After gathering this information, we create delicious recipes from fresh and seasonal ingredients – the kind of stuff you like! 

Step 2: Recipe Testing 

Our Recipe Testers take these newly developed recipes and cook them….multiple times…with lots of tastings and tweaking so that they’re just right before going on the menu! It’s an important part of the process as we make sure the flavours and taste is spot on and that the cook times are accurate and the recipes are achievable for our customers can be.

Step 3: Recipe Editing 

The Recipe Editors then put together the simple step-by-step instructions for your recipe cards, making sure they are fun, fresh and most importantly, easy to follow. They’ll talk you through any tricky techniques, make sure no instructions are missing, choose the best images to illustrate each step and check that all the ingredients you need are in the packing list for our team at the warehouse who ensemble your HelloFresh box. 

Step 4: Data and lots of it! 

Each week, our Culinary Operations and Analytics team collate all ratings and the customer feedback on the recipes. They share this information with the recipe developers who deep dive into any problem areas to ensure we’re constantly improving our dinners. Take for instance our Dukkah Chicken recipe. It’s been on the menu for the past six years and has undergone multiple tweaks in this time, all of which have been based on feedback from our customers. Now it’s one of our top rated recipes and customer favourites!


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Lauren Tebbutt says:

Hi Hello Fresh, Our order has not arrived today. This was to be our second delivery. On our first delivery last week I recieved a text message the morning of the delivery advising of an approximate delivery time. I did not receive any text message today. I waited until 6:30pm tonight and called up to find that apparently our order was saying ‘on hold’ at your end.
I received a text on Thursday last week asking me to contact you as the courier was having trouble locating the address for todays delivery on the GPS. I did that straight away as soon as the text message came through. Your staff member added notes and assured me this was completed. Its now 8:30pm, we’ve had to order takeaway pizza get our children fed and we have no idea what is happening with our delivery. Not overly happy given this is only our second delivery.

Maryanne Rees says:

Hi Team,
I went to make dinner tonight, Chinese Garlic Beef & Snow peas and I found the snow peas were mouldy inside the bag. The zucchini was also turning. I took photos if you’d like to see them.
I also had two mouldy potatoes with this order which is very disappointing!
Up until this point I have been happy with the quality of produce we have been receiving from Hello Fresh. Over the past month since I began ordering Hello Fresh, I have only every encountered one item (a mouldy capsicum) that wasn’t useable.
Still, given that my delivery day is Sunday, and I went to use the potatoes on the Monday and the Snow Peas and Zucchini on the Wednesday, I believe this is completely unacceptable.

Gidg Zealand says:

Hello Fresh
You site has great photos , is bright and attractive but useless when if come to replies on the support site. I just wanted to buy a gift card. The gift card site popped up and disappreared intantly. Tryed going to your HELPcentre I kept getting responsed that in no responded to what I was asking. Very frustated. Might just go and make up a box myself.

Susan Johnson says:

First delivery today. Creating first meal of honey soy glazed chicken and sesame fries.
No snow peas in the pack, there was a Lebanese cucumber which my partner hates. So not a good start.

Suzie says:

Why are we using pineapple from thailand. We should be supporting australIan produce and australian farmers. If its not in season dont use that ingredient make food thats in season.. not happy!!!

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