Why your HelloFresh reviews matterDecember 2, 2019
Say ‘hello’ to the dream team behind your HelloFresh dinners. From left to right there’s Sophie, Paddy, Bec and Helen. Between them, they have many years of experience in recipe development, food styling and recipe writing.
While they love being in the kitchen, cooking up a storm, nothing makes these cooking machines happier than hearing from you! Yes, our HelloFresh customers! That’s right, we’re spilling the beans on how our culinary team creates top-rated recipes every week. Read on, to get a taste of why your feedback is so important.
Step 1: Recipe Development
Our Recipe Developers (pictured above) use customer feedback and ratings to better understand your food preferences like what kinds of veggies, carbs and spices you like in combination with chicken or beef and so on. After gathering this information, we create delicious recipes from fresh and seasonal ingredients – the kind of stuff you like!
Step 2: Recipe Testing
Our Recipe Testers take these newly developed recipes and cook them….multiple times…with lots of tastings and tweaking so that they’re just right before going on the menu! It’s an important part of the process as we make sure the flavours and taste is spot on and that the cook times are accurate and the recipes are achievable for our customers can be.
Step 3: Recipe Editing
The Recipe Editors then put together the simple step-by-step instructions for your recipe cards, making sure they are fun, fresh and most importantly, easy to follow. They’ll talk you through any tricky techniques, make sure no instructions are missing, choose the best images to illustrate each step and check that all the ingredients you need are in the packing list for our team at the warehouse who ensemble your HelloFresh box.
Step 4: Data and lots of it!
Each week, our Culinary Operations and Analytics team collate all ratings and the customer feedback on the recipes. They share this information with the recipe developers who deep dive into any problem areas to ensure we’re constantly improving our dinners. Take for instance our Dukkah Chicken recipe. It’s been on the menu for the past six years and has undergone multiple tweaks in this time, all of which have been based on feedback from our customers. Now it’s one of our top rated recipes and customer favourites!